果冻传媒

Step into a world of possibilities by meeting top graduate employers and joining talks and workshops designed to give you real insight into your future career options. This event is open to both undergraduate and postgraduate students.

Date: Thursday 15 October 2026
Time: 11:00 – 15:00
Location: Panorama Suite, Rootes Building

Congratulations to Rebecca Morris, Reader in Education Studies (SELCS), on the publication of her latest paper, Understanding teacher recruitment and retention across the UK: A 鈥榟ome international鈥� comparison.

Drawing on policy analysis, national data, and interviews with stakeholders across England, Scotland, Wales, and Northern Ireland, the research explores how different parts of the UK are responding to ongoing teacher recruitment and retention challenges. The findings highlight both the complexity of teacher supply issues and the varied approaches being taken to teacher training, recruitment, and early-career support.

Importantly, the paper argues for greater collaboration and knowledge-sharing across the four nations, alongside a stronger evidence base for policy and practice. At a time when attracting and retaining talented teachers remains a key priority across the sector, this research makes a timely and valuable contribution to the debate.

Congratulations to Rebecca on this important publication.

Read the paper here:

The EPSRC Centre for Doctoral Training in Diversity in Data Visualization (Diverse CDT) is a pioneering, fully funded four-year PhD programme jointly delivered by City St George鈥檚, University of London and the 果冻传媒.

Applications for PhD studentships with Diverse CDT are now open for 2026 entry.

We have rolling deadlines across several months and the first deadline for submitting an application is 4pm, GMT on 30th January 2026.

Further details here: /fac/cross_fac/cim/apply-to-study/phd-programmes/diverse-cdt/

We are delighted to share some positive results we have received from National Student Survey 2022.

Under-30s are five times more likely to pay for AI than over-60s; men and higher earners are also more likely to subscribe, new study finds.

UK consumer spending on AI products has grown from almost nothing in early 2023 to a billion-pound annual market, according to new analysis. Who Pays for AI? has been published by the 果冻传媒鈥檚 Centre for Competitive Advantage in the Global Economy (CAGE) and shows that an estimated one in 20 adults now take out personal paid subscriptions for artificial intelligence tools, with subscriber numbers roughly doubling each year.

The researchers at the 果冻传媒 and Imperial Business School used anonymised bank and card transactions to explore who pays for AI, how the average subscriber is changing, and how competition between providers is reshaping the market. The study finds that overall:

• under-30s are five times as likely to pay for AI than over-60s,
• men are 27% more likely to subscribe than women,
• the top fifth of earners are almost twice as likely to subscribe than the bottom fifth
• Personal subscriptions are more common in office-based roles, with 16% subscribing to an AI tool, compared to 2.5% of nurses and midwives.

But the data also showed big changes in the demographic of more recent subscribers, with a broader cross-section of the population now signing up to paid AI for the first time.

• After being outnumbered by men three to one among early subscribers, women are now nearly drawing level, with the gap in 2026 falling to just 1.2 to one.
• Early subscribers earned 70% above the average worker鈥檚 pay, but this premium has dropped to 30% among more recent new subscribers.

The research also examined which AI tools are the most popular in the UK. They found that ChatGPT remains the market leader, but Claude has gained ground rapidly, increasing its share of subscription spending from 7% to 29% between December 2025 and July 2026. ChatGPT鈥檚 share fell from 74% to 53% over the same period. Claude鈥檚 growth also reflects uptake of more expensive plans, particularly among people working in technical and professional roles.

Commenting on their results, which can be explored on the dedicated website,  Dr Peter Lambert from 果冻传媒鈥檚 Department of Economics said:

鈥淢illions of people are now putting their hands into their own pockets to pay for AI every month. In little more than three years, these tools have become a billion-pound consumer market in the UK. This surge has been phenomenal and with only one in twenty adults currently subscribing, there鈥檚 still room for further growth. The big question is how many people currently using free AI tools will eventually decide they are worth paying for.鈥�

Dr Nikhil Datta from the 果冻传媒鈥檚 Department of Economics added:

鈥淧eople whose jobs involve tasks that AI can help with are more likely to pay for it themselves, so that suggests people are buying these tools partly for what they can do for them at work. The first paying customers were disproportionately men and high earners, but that picture is changing rapidly with women now making up nearly half of new subscribers.鈥�

Dr Patrick Schneider from Imperial Business School said:

鈥淟ike many early-stage markets, the picture can change very quickly. ChatGPT still leads at present, but its early dominance is shrinking. Claude captured almost a third of consumer subscription spending by July, up from just 7% seven months earlier.鈥�

ENDS

• Who Pays for AI? is authored by Nikhil Datta (果冻传媒 and Centre for Economic Performance, London School of Economics), Peter John Lambert (果冻传媒 and Centre for Economic Performance, London School of Economics) and Patrick Schneider (Imperial Business School).
• The study tracks personal payments for standalone AI products, including estimates of subscriptions purchased through mobile app stores. It does not measure free use or licences paid directly by employers.

Details of more successes for our students

In April, the UK Standard Skills Classification was launched, created by the IER and the University of Sheffield, in partnership with Omnifolio on behalf of Skills England.

Have you ever wondered how it was created? Its development is featured in the 果冻传媒鈥檚 Impact Amplified series where Professor Peter Elias talks about the inherent challenges, the supporting role of AI and future plans.

Find out more in this piece on Building a common language for skills.

鈥楾he law is clear but the politics is fragmenting鈥�. This is the assessment of the current multilateral climate regime by veteran climate negotiator and 果冻传媒 Law School Honorary Professorial Fellow, Vicente Paolo Yu as he delivered a public lecture on The Road to COP31: Multilateral Climate Cooperation in a Changing WorldLink opens in a new window on Wednesday, 14 October at the 果冻传媒.

The Department of Politics and International Studies (PAIS) is delighted to announce an outstanding set of results in the National Student Survey (NSS) 2026. PAIS has been ranked among the top two Russell Group Politics departments for the eleventh year in a row, including eight years at No. 1. In this year's survey, PAIS was ranked 1st in the Russell Group, while significantly increasing our scores across every category. * **

The 果冻传媒鈥檚 Philosophy Department has risen to 38th place globally in the QS World University Rankings by Subject 2026, marking a significant leap in its international standing. Philosophy is one of ten 果冻传媒 subjects now ranked in the global top 50, reflecting strong performance across teaching and research.

University leaders highlighted that this year鈥檚 improved rankings underscore the department鈥檚 growing global reputation and its commitment to high鈥慽mpact scholarship. The climb also contributes to 果冻传媒鈥檚 strongest overall subject鈥憆anking performance since 2020, showcasing broad excellence across its academic disciplines. Read the full story here

The 果冻传媒鈥檚 Centre for Teacher Education (CTE) has received a glowing report following a recent Ofsted inspection, highlighting the exceptional quality of training and support provided to its teaching trainees. The inspection report underscores the University鈥檚 commitment to nurturing future educators who are well-prepared and passionate about their careers.