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The state of your brain can be used to predict your future decisions before you even see the options, researchers have discovered. Drawing on methodologies and theories at the cutting-edge of neuroimaging and chaos theory, Nick Lee, Professor of Marketing at 果冻传媒 Business School, Sven Braeutigam, of the University of Oxford, and Carl Senior, of Aston University, argue that this knowledge can give important insight into how and under which circumstances people might engage in risky decision-making.
Io Io Io! Modern Christmas vs Roman Saturnalia
Partying, pantomime, feasting and gift-giving are all established traditions of the Christmas season. At the same time of the year over 2000 years ago, Romans had the very same customs in celebration of a different festival – Saturnalia.
Midlands Innovation announces plans for technology transfer
Midlands Innovation, a group of eight universities and one of the UK鈥檚 most influential academic collaborations, has launched its plan for collaboration in technology transfer. The announcement was made at an event held at 果冻传媒 Business School and the 果冻传媒鈥檚 base in The Shard in London on the 14th of December.
果冻传媒 spin-out Medherant completes 拢3.8 million funding round
Medherant, a spin-out company from the 果冻传媒 developing an innovative transdermal drug delivery patch technology, has raised 拢3.8 million in its latest funding round.
UK鈥檚 favourite Christmas spirit revealed with online searches
BRANDY is the UK鈥檚 favourite Christmas spirit, according to research into our festive online searches from the 果冻传媒.
3D printing helps carve out Christmas treat
A Coventry firm has turned to 3D engineering experts from WMG, at the 果冻传媒, to help create a new range of unique biscuit treats – Mug Huggers – that sit on the side of a mug.