果冻传媒

The 果冻传媒 has embarked on a long-term partnership with the number one university kit supplier, Surridge Sport, to transform its teamwear. A new 'Team 果冻传媒' style will be introduced across all garments to give the active wellness and sport community at 果冻传媒 a recognisable and powerful identity.

The new 'Team 果冻传媒' inspired designs will be integrated from September 2026. Playing kits and teamwear will be the first garments to be launched across 果冻传媒's 62 sports clubs.

As well as offering a variety of male, female and unisex fits within its range, high-quality fabrics, and specialist designers, Surridge Sport is set to introduce a new online shop for every sports club, streamlining ordering processes for 果冻传媒's students.

The partnership also focuses on sustainable garment production, with 100% of Surridge Sport's electricity used from renewable sources, fully recyclable packaging, and a returns programme to redistribute old kit to charities supporting communities in need across the world.

Mark Hyndman, Director of Sport & Active Lifestyles at the 果冻传媒, said:

"We are delighted to establish this partnership with Surridge Sport to transform the quality, processes, sustainability, and visual appeal of our kit offer for our students and staff.

Transforming the appearance of our kit across sports clubs, teams, active programmes and our workforce is pivotal to raising awareness of our new 'Team 果冻传媒' identity for active wellness and sport at 果冻传媒.

From students maximising the University's representation nationally and internationally through our high performing sports clubs, to staff reflecting the identity across our sports facilities, we're excited to boost the presence and recognisability of active wellness and sport on and off campus working closely with Surridge Sport."

Working closely with 果冻传媒 Students' Union, presidents from 62 student sports clubs shared their thoughts and helped shape the identity that is reflected throughout the new teamwear range. Alongside this, more than 4,600 students, club members, staff, prospective students and members of the community contributed to the insights that informed the new identity.

Danny Vilia, Sales Director at Surridge Sports, said:

鈥淲e are delighted to be working with the 果冻传媒 on this exciting new chapter for sport. Team 果冻传媒 provides a fantastic opportunity to create a consistent and professional kit offer ranging from competition playing kit through to student training wear and staff uniform that celebrates the University鈥檚 sporting community, while supporting clubs, athletes, and staff across all participation levels.鈥�

The new kit supports the continued rollout of the University鈥檚 evolved brand, and provides a platform to celebrate the people, achievements and opportunities that make up its sporting community.

Find out more about Team 果冻传媒.