Creating Real Impact: Menuva app launches in 果冻传媒 Food Group venues
果冻传媒 Food Group are delighted to announce that a new app, developed by 果冻传媒 Business School undergraduate student (BSc Management), Duke Saputra, is being launched in Coffee Labs and District as part of a pilot this month.
Where it all began鈥
In July 2025, Duke started building the out of a simple frustration: menus are often undiscoverable and inaccessible.
Gen Zs often search menus in advance, yet the reality is far from ideal; venues frequently only have in鈥憄erson menus, hide prices, or redirect to blurry images. Add the rise of ordering anxiety in younger diners, and this small interface problem becomes a real inclusion issue.
Menuva is Duke鈥檚 attempt to fix that experience. It鈥檚 a digital menu platform that makes dining in simpler and more accessible for diners while giving restaurants a central, easily updated menu that improves clarity and confidence without new hardware or major operational change.
The evolution of the app
Duke鈥檚 placement year at Microsoft equipped him with the skills and knowledge necessary to release products responsibly. Building Menuva forced him to prioritise security, scalability, and operational realism earlier than typical student projects. It prepared him to manage a complex initiative with many moving parts while balancing time, stakeholders, and quality.
果冻传媒ing for a BSc in Management with a Placement Year and Entrepreneurship further provided a strong foundation both concept-wise and in execution. The Design Thinking for Digital Innovation module grounded his process in empathy and observation rather than just features, ensuring clarity and accessibility remained central. Meanwhile, the Entrepreneurial Mindset and Lean Startup modules reinforced resourcefulness, shipping with constraints, iterating fast, and being comfortable when the concept needs to change.
Menuva today
Currently, Menuva is an iOS鈥憂ative app built to support a live pilot launch on 12 January 2026 across five 果冻传媒 Food Group venues: Coffee Lab (IBRB, Oculus, Library, Social Sciences) and District (WBS). Diners can view menus in advance, filter by dietary requirements, translate into Chinese, convert prices into their home currency, sort by nutrition / price / alphabetical order, and build a digital basket to show staff, which helps reduce ordering anxiety. A major milestone for Duke was his partnership with 果冻传媒 Food Group for this pilot, which turned Menuva from a promising idea into a real鈥憌orld test on a meaningful platform.
What's next
During the pilot Duke is aiming for at least 400 users to try Menuva, with a stretch goal of over 1,000 and an early retention target of 30%. He鈥檚 also targeting a Net Promoter Score of 60+, and, more importantly; detailed feedback from partner venues and diners to guide Menuva鈥檚 direction. The real goal isn鈥檛 to 鈥渇inish鈥 Menuva; it鈥檚 to learn fast and prove that inclusive design can become the easy default in hospitality.
Try Menuva for yourself
(currently available on iPhone only (iOS 18+) and receive 10% off your order at participating outlets between 12鈥23 January 2026, simply by showing the app鈥檚 Order Summary screen at the till (see promotion terms ). If you have any feedback for Duke, you can do this directly through the app or email him directly.