Establish the evidence
State of Sales Survey
Builds the annual evidence base on the profession and the challenges facing sales organisations.
State of Sales
Sales Excellence Hub | State of Sales
Evidence and insight for the UK sales profession
State of Sales is SEH鈥檚 flagship research and engagement initiative, combining an annual survey, conference and published reports to strengthen understanding and support better decisions.
State of Sales at a glance
One initiative, three connected elements
Evidence is gathered through the Survey, examined through dialogue at the Conference and translated into practical insight through the Reports.
Convene and interpret
State of Sales Conference
Brings leaders, practitioners and researchers together to interpret the evidence and exchange perspectives.
Publish and apply
State of Sales Reports
Translates the findings into accessible insight for sales leaders, organisations and the wider profession.
Current State of Sales activity
UK State of Sales Survey 2026
The 2026 survey is open to sales professionals, managers and senior commercial leaders. Participation is anonymous and takes approximately 15 minutes.
Scan to complete the survey on another device
