2024 report
State of the profession and organisational challenges
The 2024 report examines the condition of the UK sales profession and the challenges affecting sales organisations.
Access the 2024 reportState of Sales Reports
State of Sales | Published insight
Research findings for the UK sales profession
State of Sales Reports translate annual research and professional dialogue into accessible insight for sales leaders, organisations and the wider profession.
Latest report
State of Sales Report 2025
The report examines the UK sales profession and the principal challenges facing sales organisations, translating the annual research into practical implications for leaders and practitioners.
Principal themes: artificial intelligence, talent and incentives.
Access the 2025 reportPrevious research
State of Sales Report archive
Previous reports provide an evolving view of the UK sales profession and the priorities facing sales organisations.