Evidence in context
Examines research findings alongside current commercial challenges and developments.
State of Sales Conference
State of Sales | Annual conference
Connecting sales evidence with professional experience
The State of Sales Conference brings together sales leaders, practitioners and researchers to examine current evidence and discuss its implications for the profession.
Conference focus
Evidence, exchange and application
The conference combines research findings with leadership insight and practical discussion.
Leadership perspectives
Brings together experience from sales leaders, practitioners, academics and industry partners.
Practical exchange
Creates space to test interpretations, exchange ideas and build professional connections.
Current conference
State of Sales Conference 2026
The annual conference returns to London in November, bringing together research, senior professional perspectives and discussion of the issues shaping sales.
Registration
Details to be announced
Date
Monday, 30 November 2026
Venue
The Shard, London
Previous conference
State of Sales Conference 2025
Watch the 2025 conference recording and access the related agenda and State of Sales Report.
Conference resources
Review the programme and explore the research presented through the State of Sales Report 2025.