Track change
Monitors how sales roles, organisations and priorities develop over time.
State of Sales Survey
State of Sales | Annual research
Building the evidence base for UK sales
The State of Sales Survey gathers perspectives from sales professionals and commercial leaders to track change and identify the priorities shaping the profession.
The role of the survey
An annual evidence base for sales
The survey provides a consistent view of the profession and the changing conditions facing sales organisations.
Identify priorities
Highlights the issues requiring attention from leaders and organisations.
Inform action
Supports research, professional discussion and organisational decisions.
Research coverage
Core areas of investigation
The annual research examines the professional, organisational and technological conditions shaping sales.
Profession and career
Organisational context
Performance and leadership
Talent and capability
Technology and AI
Rewards and incentives
Current survey
UK State of Sales Survey 2026
Share your experience and contribute to the latest evidence on the UK sales profession.
Open to sales professionals, managers and senior commercial leaders. Anonymous · Approximately 15 minutes
Scan to complete the survey on another device
Published findings
Explore previous State of Sales research
Access the latest report and findings from previous survey years.